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Get More Roofing Leads Using Irresistible Offers

One of the best ways you can get leads is to provide something of value upfront.

  • Entertaining educational content draws the attention of homeowners on social media. Any information that is genuinely useful about roofing can be used to grab the attention and trust of your customers. Learn more about this kind of content marketing, and how to turn it into leads here
  • Free roofing inspections are a great option. You will likely have to do a percentage of these with no deal closed at the end, but many roofing companies find these profitable regardless, and they make great lead magnets for advertising
  • Percentage or dollar off for viewers of your content. This can push people on the fence over to becoming buyers, especially if it is a limited time offer which creates urgency. It requires balancing a good profit margin with an attractive discount though
  • Case studies of well done projects and happy previous customers, or quality ratings do wonders to attract the attention of anyone looking for a reputable business. See if you can’t get your customers to write a glowing review or give their thoughts on video. This is golden marketing material that can be used on your website, Facebook, or email

If you want to know more about how to implement these or other marketing strategies, book a free 30 minute consultation call with me where we can go over your current marketing strategies and see what you can do to generate more leads.

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How To Create A Roofing Lead Pipeline Using Content Marketing

A common mistake roofers make when advertising their services is assuming that people are going to stop what they’re doing to drop $10,000 on a roof because they saw your ad. People aren’t on platforms like Facebook in order to buy anything, much less a roof.

For the savvy marketer however this is hardly a problem. You can meet your customers where they are by providing interesting and useful content about your services. Rather than “Buy Our Roofs!” your ads should read something like:

  • 10 Questions to Ask Your Roofing Contractor
  • 5 Risks of a Damaged Roof
  • The 3 Types of Roofs, And Which One is Right For You

A homeowner browsing Facebook very well might signup to your email newsletter or download your E-Book in exchange for information like this.

It is only AFTER you deliver this free educational value to your customer that you offer your services, often with additional bait like a free inspection or a discount to really sweeten the deal.

If you do have an email newsletter through a service like Mailchimp, put some sort of call to action button that links to a contact form so your leads can get ahold of you in every email. When the homeowners who subscribe are finally ready to pull the trigger on getting that new roof, OF COURSE they’re going to choose you after you helped them navigate this intimidating buying process through your free information.

If you want to know more about how to implement these or other marketing strategies, book a free 30 minute consultation call with me where we can go over your current marketing strategies and see what you can do to generate more leads.

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$10-$20 Hail Roofing Leads? Here’s How

Here’s my secret technique for getting hailstorm roofing leads for $10-$20

The better your targeting, the cheaper your leads will become. For a roofing company your audience targeting will look something like:

  • 35+ year olds (no 18 year old home owners out there)
  • Set the location radius to cover where the hailstorm hit
  • Target homeowners specifically by targeting interest groups like “home improvement”, “home renovation”, and use the EXCLUDE option on the term “renters”

Get some hail imagery and footage, and call out the residents of the town where the storm hit to get their attention. From there offer something irresistible like a free roofing inspection to get high lead turn out and to get your foot in the door.

Link your ad to a contact form with qualification questions so your leads are likely to convert. Automate your phone to receive a text message every time a lead fills out your contact form by using the “Zapier” automation service which can connect your contact form to your phone.

Use the Hailtrace app or another weather service of your choice to track storms and be the first one to get in front of the customers by activating your ads quickly. Imagine scheduling with your leads before the storm has even finished, leaving your competition in the dust.

If set up as I’ve detailed here, this strategy will net you leads for $10-$20.

If you want to know more about how to implement these or other marketing strategies, book a free 30 minute consultation call with me where we can go over your current marketing strategies and see what you can do to generate more leads.