How To Create A Roofing Lead Pipeline Using Content Marketing

A common mistake roofers make when advertising their services is assuming that people are going to stop what they’re doing to drop $10,000 on a roof because they saw your ad. People aren’t on platforms like Facebook in order to buy anything, much less a roof.

For the savvy marketer however this is hardly a problem. You can meet your customers where they are by providing interesting and useful content about your services. Rather than “Buy Our Roofs!” your ads should read something like:

  • 10 Questions to Ask Your Roofing Contractor
  • 5 Risks of a Damaged Roof
  • The 3 Types of Roofs, And Which One is Right For You

A homeowner browsing Facebook very well might signup to your email newsletter or download your E-Book in exchange for information like this.

It is only AFTER you deliver this free educational value to your customer that you offer your services, often with additional bait like a free inspection or a discount to really sweeten the deal.

If you do have an email newsletter through a service like Mailchimp, put some sort of call to action button that links to a contact form so your leads can get ahold of you in every email. When the homeowners who subscribe are finally ready to pull the trigger on getting that new roof, OF COURSE they’re going to choose you after you helped them navigate this intimidating buying process through your free information.

If you want to know more about how to implement these or other marketing strategies, book a free 30 minute consultation call with me where we can go over your current marketing strategies and see what you can do to generate more leads.

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