One of the best ways you can get leads is to provide something of value upfront.
- Entertaining educational content draws the attention of homeowners on social media. Any information that is genuinely useful about roofing can be used to grab the attention and trust of your customers. Learn more about this kind of content marketing, and how to turn it into leads here
- Free roofing inspections are a great option. You will likely have to do a percentage of these with no deal closed at the end, but many roofing companies find these profitable regardless, and they make great lead magnets for advertising
- Percentage or dollar off for viewers of your content. This can push people on the fence over to becoming buyers, especially if it is a limited time offer which creates urgency. It requires balancing a good profit margin with an attractive discount though
- Case studies of well done projects and happy previous customers, or quality ratings do wonders to attract the attention of anyone looking for a reputable business. See if you can’t get your customers to write a glowing review or give their thoughts on video. This is golden marketing material that can be used on your website, Facebook, or email
If you want to know more about how to implement these or other marketing strategies, book a free 30 minute consultation call with me where we can go over your current marketing strategies and see what you can do to generate more leads.